Media, Telecommunications, and Business Strategy

Media, Telecommunications, and Business StrategyWith today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.  Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cab…

Media, Telecommunications, and Business Strategy 2nd (second) Edition by Gershon, Richard A. published by Routledge (2013)

Media, Telecommunications, and Business Strategy 2nd (second) Edition by Gershon, Richard A. published by Routledge (2013)With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.  Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cab…

Telecommunications and Business Strategy

Telecommunications and Business StrategyWith today’s communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephon…

Telecommunications Billing Systems

Telecommunications Billing SystemsThis dollar-saving resource offers a complete overview of telecom billing systems processes and provides step-by-step guidance on selecting, implementing and converting your own billing system. * First book to offer comprehensive, practical help to telecom managers facing strategic decisions in this critical area * CD-ROM contains sample project plans in Microsoft Access, Excel, Word, and Project formats * Helps define a business’s needs and get the most for their investment…

Media Planning Workbook, 5th Edition

Media Planning Workbook, 5th EditionHelp your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they’ll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy….

Creative Destruction: Business Survival Strategies in the Global Internet Economy

Creative Destruction: Business Survival Strategies in the Global Internet EconomyMore than fifty years ago, Joseph Schumpeter stated that processes intrinsic to a capitalist society produce a “creative destruction,” whereby innovations destroy obsolete technologies, only to be assaulted in turn by newer and more efficient rivals. This book asks whether the current chaotic state of the telecommunications and related Internet industries is evidence of creative destruction, or simply a result of firms, governments, and others wasting valuable resources with limited benefits to …

The Content Trap: A Strategist’s Guide to Digital Change

The Content Trap: A Strategist's Guide to Digital Change“As Bharat Anand shows in this eminently readable book, connections are now more important than content.”—Daniel H. Pink, author of Drive and To Sell Is Human Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a ra…

How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network (The Kauffman Foundation Series on Innovation and Entrepreneurship)

How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network (The Kauffman Foundation Series on Innovation and Entrepreneurship)In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream–and how the commercialization of the Internet was by no means a foregone conclusion at its outset.Shane Greenstein traces the evolution of the Internet from government ownersh…

Business Plans for Filmmakers

Business Plans for Filmmakers The practical and legal aspects of writing a business plan for a film venture can be daunting to  navigate without a firm grasp of know-how. With this in mind, John W. Cones’s Business Plans for Filmmakers arms independent movie-makers and students with everything they need to successfully tackle the confusing intersection of law, business, and art when creating a business plan for a movie. This pragmatic volume offers plenty of examples and strategies for success, sharing straightforward ins…

Wireless Horizon

Wireless Horizon“Mobile communications and the wireless web are not just conveniences or curiosities – they are the harbingers of a fast – approaching sea change in the way information moves. Destined to be as fundamental to business and social interaction as the personal computer or even the telephone, these technologies and the companies that develop them have become the basis for an entirely redefined industry economy. “Wireless Horizon” is the first book to chronicle the strategy and competition for leaders…